Popular media, whether a joke from a television sitcom or a hook from a song that people keep singing, can do a lot for marketing. It is a common practice for creative professionals and businesses alike to make use of existing works of art, ranging from movies and...
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Licensing
Preparing to License Your Patent
Creating a new product is an exciting process. Your future feels full of promise as you prepare to share your invention with the world. Whether you intend to use your product to improve the human experience or to reap the profits of its success, protecting your...
Tips to Get the Most Out of a Licensing Agreement
A licensing agreement is a legal tool that allows one party to use another’s intellectual property (IP). A large company like Disney or an NFL team may license their characters or team trademarks to other companies to help sell products like clothing, shoes or toys....
