If you are in the competitive industry of creating mobile apps, you may have thought about establishing a trademark to protect your intellectual property. A trademark may consist of a word, phrase, symbol, design or any combination of those elements. It allows a business to distinguish itself from its competitors and establish a recognizable presence in the public eye. Depending upon where you are in the process of bringing your app to market, a trademark may or may not be necessary, but here are a few good reasons to have one.
It can help you make sure your trademark is available.
In creating a unique trademark for your app, you want to make sure you are not inadvertently infringing upon another creator’s intellectual property. Conducting a thorough trademark search before establishing your own mark will help ensure that your name, logo, slogan and other branding elements will not be confusingly similar to those of another app. Conducting due diligence early on can prevent you from having to deal with cease and desist letters, lawsuits and costly redesign processes later.
It gives you legal standing to protect your property.
Let’s imagine for a moment that your app is wildly successful and becomes a top download in the Apple Store or Android Marketplace. It won’t take long for imitators to line up and fill the marketplace with apps that kind of do the same thing but are not the original you created. With a registered trademark, you have the legal standing to not only deter these competitors from copying you too directly but also to take action when they do.
Entering the marketplace without intellectual property protections in place is a risk. By establishing trademarks, patents and other protections, you can protect your ownership rights and gain maximum advantage over your competitors.