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The importance of a recognizable logo

When you look at the logos of well established companies, you can recognize them instantly. In some cases, you don’t even have to read them fully. Consumers are able to instantaneously grasp the style, because all of the branding efforts over the years have tied the company to that logo.

This is why many of the best logos are the simplest ones. Companies like Disney, Coca-Cola and Google all just use their names in their own stylized fonts. It does not get simpler than that. For Apple, they use an image: A silver apple — minus one bite. While not quite as simple as using just their company name, it’s the same basic idea. If you see that logo on a product, you know what company made it and what quality to expect from it.

Now think about something like the Coca-Cola logo. You’d recognize the script font style anywhere. Making it bright red just adds to the eye-catching nature. If you see a truck go by with that logo, you know what it says before you fully read it. If you see someone wearing shoes with a checkmark logo, you’ll instantly know the product is made by Nike.

Brand recognition is one reason why intellectual property is so important and why theft is so problematic. A company that steals the same logo style can trick consumers into thinking it’s real because people react instinctively. Consumers may not read closely to find out that the product is fake. This can also dilute that original brand if the copy cats sell sub-par products, as people may accidentally start to distrust the real brand – even though the original brand had nothing to do with those counterfeit products.

While branding can be simple, IP theft is complex. Make sure you know what options you have if this happens to you.

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Starting a new business can be a bit scary. Aside from worries of failure, there’s also the hassle of making sure all legal paperwork are properly filed. I reached out to Mr. Wang (Tommy) because of his excellent reviews and reputation and I am so glad I did. He was thorough and meticulous in answering all of my concerns and took time to find out special laws and policies regarding the kind of business I am starting. I could focus on the daily practical side of starting my new office without worry because I felt Tommy was reliable and took my case seriously. My business is opened and it’s all been a smooth start because of Tommy’s help. I have plans to start another business venture in the next few years and I already know I’ll be coming back to Wang IP Law.

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I came to Tommy for help reviewing a licensing agreement I had secured with a well-known manufacturer. Tommy made sure I understood all the details in the contract and he negotiated with the company to improve my side of the deal. I mentioned to Tommy at my first consultation that we were looking to expand throughout the US and were investing a lot of money to make a big entrance into the market. I did not think I would have my store open so soon but Tommy also has connections with the local area and realtors to help me secure the location for my first store in the Los Angeles area. Tommy works a lot with the local businesses and he understands how to transition from the Asian market to US market. Within 8 months my store was open for business and fully operating. I must recommend Tommy to any business owners looking for help with contracts and improving their side of the deal. Tommy has the knowledge and experience to make sure there is a smooth process to open for business here, and make sure that your company is set up for success.


I think Tommy and his team by far considered the best people to work with in my 16 business years. Beside quick responses to all my inquiries, they also done things right and providing very professional solutions. I’m highly recommending Tommy and his firm to all business owners.

Calvin C.

I have been working on my Utility Patent for almost 4 years. I have hired and fired two very reputable IP firms because with all their expertise and reputation for being some of the top firms in IP Law, I felt a lack of connection and care in my product, time and financial investment. Then I found Tommy and his team. Tommy does not waste time. He and his team are professional and extremely thorough. After 4 years, I finally found a legal team that I felt spent the time to really understand the components of my utility patent. Tommy also very mindful of cost and how and where my money would be better spent. I really feel I am in great hands with Tommy and his team. They have been patient with my revisions. And most importantly, they made me feel that they fully understood the importance this patent is to me. It has been a great and comforting pleasure working with Tommy.


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