Enriching Life Through Innovative Ideas SM

Many companies suffer trademark problems in 2019

A growing number of brands in California are facing a wide range of problems regarding trademark infringement. For example, these problems can come from competitor companies using confusingly similar names for their products or through the direct counterfeiting of goods. In 2019, the vast majority of companies dealt with some kind of infringement. In fact, 85% of brands reported some type of trademark problems in 2019. This was greater than previous years with 81% reporting trademark infringement in 2018 and 74% in 2017.

According to a survey report authored by a trademark research company, there were a wide range of problems suffered by companies targeted for trademark infringement. The companies that participated in the survey placed a heavy emphasis on legal response with up to 75% reporting that infringement cases led to some legal actions or even litigation. 45% of companies were most concerned with customer confusion. Consumer confusion can lead to loss of revenue even when traditional competitors infringe, but it can be especially damaging when counterfeiters do so. Over one-third of study participants said that they were concerned by potential damage to their brand reputation, which can be caused by consumers incorrectly believing that cheap counterfeits with poor quality items and dangerous ingredients are the real deal.

Nearly half of the company respondents said that they had to do some form of rebranding as a result of trademark issues. In many cases, a companies’ online presence was targeted, with 44% of brands reporting infringed domain names designed to draw traffic from a legitimate site and 38% reporting falsely branded products being sold on online marketplaces.

The global online marketplace may make counterfeiting and other forms of trademark infringement more difficult to track down and stop. An intellectual property attorney may provide advice and representation for businesses that want to better protect their trademarks.


FindLaw Network

What Our Clients Say

Starting a new business can be a bit scary. Aside from worries of failure, there’s also the hassle of making sure all legal paperwork are properly filed. I reached out to Mr. Wang (Tommy) because of his excellent reviews and reputation and I am so glad I did. He was thorough and meticulous in answering all of my concerns and took time to find out special laws and policies regarding the kind of business I am starting. I could focus on the daily practical side of starting my new office without worry because I felt Tommy was reliable and took my case seriously. My business is opened and it’s all been a smooth start because of Tommy’s help. I have plans to start another business venture in the next few years and I already know I’ll be coming back to Wang IP Law.

The Shindig W.

I came to Tommy for help reviewing a licensing agreement I had secured with a well-known manufacturer. Tommy made sure I understood all the details in the contract and he negotiated with the company to improve my side of the deal. I mentioned to Tommy at my first consultation that we were looking to expand throughout the US and were investing a lot of money to make a big entrance into the market. I did not think I would have my store open so soon but Tommy also has connections with the local area and realtors to help me secure the location for my first store in the Los Angeles area. Tommy works a lot with the local businesses and he understands how to transition from the Asian market to US market. Within 8 months my store was open for business and fully operating. I must recommend Tommy to any business owners looking for help with contracts and improving their side of the deal. Tommy has the knowledge and experience to make sure there is a smooth process to open for business here, and make sure that your company is set up for success.


I think Tommy and his team by far considered the best people to work with in my 16 business years. Beside quick responses to all my inquiries, they also done things right and providing very professional solutions. I’m highly recommending Tommy and his firm to all business owners.

Calvin C.

I have been working on my Utility Patent for almost 4 years. I have hired and fired two very reputable IP firms because with all their expertise and reputation for being some of the top firms in IP Law, I felt a lack of connection and care in my product, time and financial investment. Then I found Tommy and his team. Tommy does not waste time. He and his team are professional and extremely thorough. After 4 years, I finally found a legal team that I felt spent the time to really understand the components of my utility patent. Tommy also very mindful of cost and how and where my money would be better spent. I really feel I am in great hands with Tommy and his team. They have been patient with my revisions. And most importantly, they made me feel that they fully understood the importance this patent is to me. It has been a great and comforting pleasure working with Tommy.


Read All