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Naming your business for success (and not regret)

There is a lot in a name when it comes to business. Here in California, we at Wang IP Law Group know the significance of your business’s name and how much you want to protect it. The name you choose has a big impact on marketing success, and it could follow you around for a very long time. Once you settle on a name and start branding efforts, it is difficult to go back and change your mind. A little planning goes a long way toward you loving the name you choose.

To help with the name choice process, a business panel at Forbes put together several tips. A recurring theme is the importance of simplicity. Lengthy or overly descriptive business names are tempting, but can cause problems. Short names are easy to remember, work well on social media and help people find your business in internet searches.

Of course, a short, snappy name is only helpful if it is available. Uniqueness is key. A creative name, especially a nondictionary word, has a lot of advantages. For instance, it is far less likely to be trademarked already. Additionally, an unusual or quirky name is more likely to be remembered and shared with others. In other words, a unique name can translate to more customers.         

Finally, a great name for your business will reflect your brand’s identity. To aid in this goal, one of the panelists provides the genius tip to work backward. More specifically, think of your business’s values, target market and services first, then think of names that encompass those elements. Another suggestion is to prepare for people to ask why you chose your name. You will better enjoy these conversations if you can tie your name to a meaningful story.

With any luck, your business name will be simple, catchy and reflect your business’s brand. Once you find the perfect name for your business, you will want to protect it. For information on trademark services for your hard-earned business name, please visit our webpage.

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Starting a new business can be a bit scary. Aside from worries of failure, there’s also the hassle of making sure all legal paperwork are properly filed. I reached out to Mr. Wang (Tommy) because of his excellent reviews and reputation and I am so glad I did. He was thorough and meticulous in answering all of my concerns and took time to find out special laws and policies regarding the kind of business I am starting. I could focus on the daily practical side of starting my new office without worry because I felt Tommy was reliable and took my case seriously. My business is opened and it’s all been a smooth start because of Tommy’s help. I have plans to start another business venture in the next few years and I already know I’ll be coming back to Wang IP Law.

The Shindig W.

I came to Tommy for help reviewing a licensing agreement I had secured with a well-known manufacturer. Tommy made sure I understood all the details in the contract and he negotiated with the company to improve my side of the deal. I mentioned to Tommy at my first consultation that we were looking to expand throughout the US and were investing a lot of money to make a big entrance into the market. I did not think I would have my store open so soon but Tommy also has connections with the local area and realtors to help me secure the location for my first store in the Los Angeles area. Tommy works a lot with the local businesses and he understands how to transition from the Asian market to US market. Within 8 months my store was open for business and fully operating. I must recommend Tommy to any business owners looking for help with contracts and improving their side of the deal. Tommy has the knowledge and experience to make sure there is a smooth process to open for business here, and make sure that your company is set up for success.

LI H.

I think Tommy and his team by far considered the best people to work with in my 16 business years. Beside quick responses to all my inquiries, they also done things right and providing very professional solutions. I’m highly recommending Tommy and his firm to all business owners.

Calvin C.

I have been working on my Utility Patent for almost 4 years. I have hired and fired two very reputable IP firms because with all their expertise and reputation for being some of the top firms in IP Law, I felt a lack of connection and care in my product, time and financial investment. Then I found Tommy and his team. Tommy does not waste time. He and his team are professional and extremely thorough. After 4 years, I finally found a legal team that I felt spent the time to really understand the components of my utility patent. Tommy also very mindful of cost and how and where my money would be better spent. I really feel I am in great hands with Tommy and his team. They have been patient with my revisions. And most importantly, they made me feel that they fully understood the importance this patent is to me. It has been a great and comforting pleasure working with Tommy.

G.L.

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