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Taking steps to safeguard your brand

Your trademark is a word, symbol or phrase that encourages your California brand’s recognition. An effective mark quickly identifies products and services as your property and provides a focal point for marketing and advertising. The attorneys at Wang IP Law Group, P.C. specialize in intellectual property law and customize strategies based on each client’s needs.

TrademarkNow notes that protecting a trademark in court is time-consuming and expensive. However, there are preventive steps you can take that reduce the opportunities for disputes to get that far.

  • Complete a thorough search and ensure there are no competing tradenames or trademarks similar to yours already active. Making changes to it now is less expensive than defending it later.
  • Once you are confident there will be no confusion, register anything related to your trademark. Examples include the business name, logo, slogans and product name. By officially registering everything that references the trademark at the same time, it prevents other parties from taking them for themselves.
  • If you have ideas for future products, register those as well. This protects them for later use, even if are only ideas right now.
  • Register social profiles that match your business name. It is easier to promote your company on these platforms when the accounts match your organization. From Twitter and Snapchat to Facebook and Instagram, this can be the difference between potential customers finding you or finding a competitor.
  • Maintain the registration and update the documentation as required. If you fail to do so, your mark could be lost or canceled.

Although taking these steps doesn’t guarantee infringement issues do not arise, it can minimize the occurrences and make your trademark easier to defend. Visit our webpage for more information.

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Starting a new business can be a bit scary. Aside from worries of failure, there’s also the hassle of making sure all legal paperwork are properly filed. I reached out to Mr. Wang (Tommy) because of his excellent reviews and reputation and I am so glad I did. He was thorough and meticulous in answering all of my concerns and took time to find out special laws and policies regarding the kind of business I am starting. I could focus on the daily practical side of starting my new office without worry because I felt Tommy was reliable and took my case seriously. My business is opened and it’s all been a smooth start because of Tommy’s help. I have plans to start another business venture in the next few years and I already know I’ll be coming back to Wang IP Law.

The Shindig W.

I came to Tommy for help reviewing a licensing agreement I had secured with a well-known manufacturer. Tommy made sure I understood all the details in the contract and he negotiated with the company to improve my side of the deal. I mentioned to Tommy at my first consultation that we were looking to expand throughout the US and were investing a lot of money to make a big entrance into the market. I did not think I would have my store open so soon but Tommy also has connections with the local area and realtors to help me secure the location for my first store in the Los Angeles area. Tommy works a lot with the local businesses and he understands how to transition from the Asian market to US market. Within 8 months my store was open for business and fully operating. I must recommend Tommy to any business owners looking for help with contracts and improving their side of the deal. Tommy has the knowledge and experience to make sure there is a smooth process to open for business here, and make sure that your company is set up for success.

LI H.

I think Tommy and his team by far considered the best people to work with in my 16 business years. Beside quick responses to all my inquiries, they also done things right and providing very professional solutions. I’m highly recommending Tommy and his firm to all business owners.

Calvin C.

I have been working on my Utility Patent for almost 4 years. I have hired and fired two very reputable IP firms because with all their expertise and reputation for being some of the top firms in IP Law, I felt a lack of connection and care in my product, time and financial investment. Then I found Tommy and his team. Tommy does not waste time. He and his team are professional and extremely thorough. After 4 years, I finally found a legal team that I felt spent the time to really understand the components of my utility patent. Tommy also very mindful of cost and how and where my money would be better spent. I really feel I am in great hands with Tommy and his team. They have been patient with my revisions. And most importantly, they made me feel that they fully understood the importance this patent is to me. It has been a great and comforting pleasure working with Tommy.

G.L.

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