Wang IP Law Group, P.C.
Local 626-269-6753
Toll Free 888-827-8880 faces backlash over trademark lawsuits

Outdoor enthusiasts might be surprised to learn that is facing heavy public backlash for filing a series of lawsuits against other businesses with similar names. The retail giant trademarked the word "backcountry" in 2018 to protect its new line of outdoor clothing and equipment.

According to multiple media outlets, Salt Lake City-based starting filing trademark lawsuits against smaller companies with "backcountry" in their names last year. So far, it has filed suits against Colorado-based Cripple Creek Backcountry, Michigan ski manufacturer Marquette Backcountry, Utah's electric bike manufacturer Backcountry eBikes, an avalanche education group called Backcountry Babes and a small coffee company called Backcountry Nitro. As a result of the suits, which were filed in federal court, two of the companies have already changed their names.

Many consumers are unhappy with's aggressive tactics. Some have taken to social media to express their displeasure and announce their plans to stop supporting the brand. People have also started posting negative fake reviews on the company's website as a form of protest.

The company began selling avalanche safety gear in 1996 from a garage and eventually grew into a retail powerhouse. It is now owned by California-based private equity firm TSG Consumer Partners, which owns dozens of other well-known brands.

Trademark litigation can be complex, costly and expensive. They can also be public relations nightmares if handled incorrectly. A company facing trademark battles, copyright infringement disputes or other types of intellectual property litigation might benefit from discussing its case with a law firm. After assessing the case, attorneys might be able to suggest ways to resolve the issue without going to court. However, if litigation is necessary, legal counsel to assert your company's trademark rights on your behalf.

No Comments

Leave a comment
Comment Information
Contact Us To Get Started

Contact Us To Get Started

Contact our office to schedule a free, initial consultation by dialing 888-827-8880 or by completing our brief, online questionnaire. Based in Los Angeles, our firm represents clients throughout California and in China, Hong Kong, Taiwan, Japan and Israel.

Bold labels are required.

Contact Information

The use of the Internet or this form for communication with the firm or any individual member of the firm does not establish an attorney-client relationship. Confidential or time-sensitive information should not be sent through this form.


Privacy Policy

Our Locations

18645 East Gale Ave.
Suite 205
Industry, CA 91748

Phone: 626-269-6753
Map & Directions

Los Angeles
355 S. Grand Ave.
Suite 2450
Los Angeles, CA 90071

Toll Free: 888-827-8880
Phone: 626-269-6753
Map & Directions

18662 MacArthur Blvd.
Suite 158
Irvine, CA 92612

Phone: 626-269-6753
Map & Directions

Taiwan - Taipei
37F Taipei 101 Tower, No.7, Sec. 5 Xinyi Road
Taipei, Taiwan 11049

Map & Directions

QR Code