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How can I avoid issues when choosing a business name?

One of the first things you will do to set up your business in California is choose your business name. This is an important step that requires careful consideration. There are many missteps you could make that could result in problems down the road. It is important to recognize these pitfalls beforehand so you can avoid them.

According to Forbes, make sure that you do a trademark search on your business name. This allows you to ensure no other business is using it and that there is no trademark protection for the name. Both issues could bring about legal problems later. On that same note, research your competition. Make sure your name is not too similar where it might get confused for a competitor.

After those initial checks, look at the name itself. Say it out loud and look at it written down. Make sure it does not have negative connotations, that it is easy to say, and that it is memorable. Avoid anything too generic. Consumers forget generic names too easily. You don't want your business to be forgettable. Do make sure it is descriptive but not too limiting. For example, stay away from naming your business after one product or service. This limits growth in the future.

You need to be sure it is usable on social media. For example, a handle on Twitter can only have 15 characters, so a business name with 16 characters would mean you could not use it on Twitter. Additionally, a generic name will be difficult to search on the internet, where consumers will try to find information on your business. Finally, run your name by other people. If you can, have your target market weigh in. This information is for education and is not legal advice, but if you need assistance with your business, do not hesitate to reach out to us.

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