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September 2018 Archives

What is the Madrid Protocol?

Protecting your intellectual property can be difficult. This is especially true when you are dealing with securing worldwide protection. When it comes to trademarks, the process has been made easier by the Madrid Protocol. According to the U.S. Patent and Trademark Office, the Madrid Protocol is an agreement of multiple countries to honor applications through one single general form.

Understanding how deceptive advertising affects the consumer

When consumers get excited about new product advertisements, they may become so distracted by the potential benefits of that product that they fail to identify misleading statements or even obvious lies the company may make during advertising. At the same time, there are companies that are exceptionally successful at describing a product in a way that makes it seem to be something that it is not. As such, consumers may misunderstand the message and end up being the victim of false advertisement. 

Assessing responsibility and liability for developers

When consumers invest in a product, they are relying on it to function as advertised. Additionally, they are counting on the company who makes the product to deliver thorough and honest information about how the product works, what it is used for and how it should be maintained. As a result, they expect the outcome to be as the seller describes and to not suffer any serious malfunctions. While many California companies are careful to complete thorough product testing and analysis before launching, there are times when defects can cause inconvenience or in serious cases, injuries to unsuspecting consumers. 

What should I look out for when choosing a client?

No matter the industry, California business owners rely on their clients to grow and succeed. While most of the people you work with will be eager to hear your input on their project, other clients will be more difficult to assist. Not only can this create frustration, it may also lead to legal issues if your client disputes your work. If you're concerned about the impact of working with a so-called "problem" client, Forbes offers the following advice to identify issues before they occur.

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